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Bankrupt Suzuki is Bankrupt

Started by Tyler.M, November 05, 2012, 09:07:05 PM

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Tyler.M

Well gents, it looks like Suzuki's car branch has finally bit the bullet in the U.S. market. I guess I can't say I'm surprised, but it is a little sad. There was always a little softspot for their micro suv's' and backwards design language. 

Also, am I the only one that thought some of their latest cars actually looked okay? IDGAF if they could go or not, but some of them were fairly attractive..... FYI, won't affect motorcycles, but pulling out of the car market in the U.S. (the world's largest) is pretty risky business and could be indicative of larger problems in the parent company. Thoughts?

Jalopnik wrote a good piece on this. http://jalopnik.com/5957964/suzukis-us-distributor-files-for-bankruptcy

Phil B

Durnit, you beat me to it :)

I was going to post http://www.slashgear.com/american-suzuki-to-file-for-bankruptcy-stop-selling-cars-05255732/

Hopefully, this will mean an increase in motorcycle focus.
heck, honda certainly thinks there is a good market, with up to date models in both 250cc and 500cc in the last 2 years. Time for suzuki to wake up and smell the money!

Tyler.M

Quote from: Phil B on November 05, 2012, 09:31:32 PM
Hopefully, this will mean an increase in motorcycle focus.
heck, honda certainly thinks there is a good market, with up to date models in both 250cc and 500cc in the last 2 years. Time for suzuki to wake up and smell the money!

I hope so.... but what I'm nervous about is whether or not the bankruptcy of their car branch will effect production and development of motorcycles. Gixxer's are always considered one of the top 3, but its been lagging the past few years in sales, not because its a bad bike, but because competitors are stepping up their game. Sure, car manufacturing is completely separate.... but could it be a symptom of a greater problem at Suzuki? Rhetorical question, but I'm not sure how to answer it properly

Banzai

My take from that article is it will barely affect Suzuki auto manufacturing at all. I guess the Koreans managed to take over Suzuki's tiny market share in the US. Their cars seem to be going reasonably well in other markets and the current generation Swift is selling quite well in Australia.
Wherever you may be, there you are.

The Buddha

I can take comfort in the fact that I contributed a little bit to their pain by trashing the gladiuys ...

Yeaaaaayyyy democrazy yeaaaaaayyy ...

Cool.
Buddha.
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I run a business based on other people's junk.
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jestercinti

Sux because I actually liked the Kizashi

Bikeless and Broke at the moment...

jdoorn14

In the article I read, they noted specifically slow sales, the high cost of US regulatory requirements and unfavorable exchange rate as major reasons for the bankruptcy filing. I'm not certain, but I believe the American Suzuki Motor company is only loosely related to Suzuki Motor Co. in that I believe it's a wholly separate business entity with completely separate financial statements and accounts.

Also notable is that filing bankruptcy does NOT necessarily imply a company is going out of business. It is a legal protection from creditors allowing time to reorganize, restructure, and renegotiate contracts in hopes that the company can become profitable once again. Everyone working for American Suzuki Motor will still continue to go to work, and will still continue to receive a paycheck for now. As the restructuring occurs, some people will lose jobs, but the company will not cease to exist.
It seems it has become necessary to qualify my posts:
I am/am not trying to start an argument. This post is/is not intended to be a personal attack. I am/am not merely attempting to present a different viewpoint.

Select the words that apply to you.

ThatOtherGuy

Yes, the title of this thread is very misleading and very wrong.  I would suggest a change of title personally.

The Buddha

Nope it sounds damn good. I am revelling in the pain I may have contributed to ... that gheydiys is a total POS ...
Cool.
Buddha.
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I run a business based on other people's junk.
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yamahonkawazuki

#9
my fathers reno fragged a trans at 200k. engine perfect. car made by daewoo. ( suzuki reno) as hyndai used mitsu in the early days

See I know something really cool was afoot there.
My second fave small car of the 90's. Suzi esteem.
My first - daewoo lanos.
Cool.
Buddha.
Jan 14 2010 0310 I miss you mom
Vielen dank Patrick. Vielen dank
".
A proud Mormon
"if you come in with the bottom of your cast black,
neither one of us will be happy"- Alan Silverman MD

Tyler.M

#10
Quote from: ThatOtherGuy on November 06, 2012, 02:22:03 PM
Yes, the title of this thread is very misleading and very wrong.  I would suggest a change of title personally.

lulwat.

I know what bankruptcy is  :thumb:, what Suzuki is doing is pulling out the U.S. car market and filing for bankruptcy.

I.E. They are bankrupt. If being bankrupt does not mean being bankrupt, please let me know and I'll change my entire perception of how the English language works.

They'll still have a dealership network to provide services for awhile, but new vehicles will not be coming to the U.S.

So, please explain how this is a misleading thread title. Should I amend it to

SUZUKI IS ACTUALLY FINE, LULZ.
Is that better?

yamahonkawazuki

or suzuki is fine just lacks money to fund its operations? father had to drive his over 100 miles to get a recall repair. dealers are few and far between
Jan 14 2010 0310 I miss you mom
Vielen dank Patrick. Vielen dank
".
A proud Mormon
"if you come in with the bottom of your cast black,
neither one of us will be happy"- Alan Silverman MD

ThatOtherGuy

Quote from: Tyler.M on November 06, 2012, 11:02:56 PM
Quote from: ThatOtherGuy on November 06, 2012, 02:22:03 PM
Yes, the title of this thread is very misleading and very wrong.  I would suggest a change of title personally.

lulwat.

Suzuki is filing for bankruptcy and ending sales of cars in the U.S. Please explain how this is a misleading thread title. Should I amend it to

SUZUKI IS ACTUALLY FINE, LULZ.
Is that better?
Suzuki's American Dealership is in question, not Suzuki the Global company.  Suzuki the parent company that makes the cars/motorbikes etc is fine (we assume).  So saying "Bankrupt Suzuki is Bankrupt" without qualification is very misleading, because they are not actually bankrupt, they are after Chapter 11 protection and they are not representative of the entire global Suzuki brand.  Something along the lines of "Suzuki's American Dealership seeks bankruptcy protection" is both clear, accurate and non sensational.  Personally if I was the site mod/admin given the propensity for litigation in the US, I would be a little more circumspect in these matters.  But hey that's just me.  You know its an opinion, they're like arseholes, everyone's got one, some stink, some don't.

yamahonkawazuki

what about " suzukis american automotive division" and isnt chapter 11 protection considered bankruptcy?. Or a form  of it anyways
Jan 14 2010 0310 I miss you mom
Vielen dank Patrick. Vielen dank
".
A proud Mormon
"if you come in with the bottom of your cast black,
neither one of us will be happy"- Alan Silverman MD

ThatOtherGuy

Quote from: yamahonkawazuki on November 06, 2012, 11:25:15 PM
what about " suzukis american automotive division" and isnt chapter 11 protection considered bankruptcy?. Or a form  of it anyways
No, Chapter 11 is simply a way of a company protecting itself while it reinvents/restructures/reorganises.  If at the end of the day the decision is that the company is no longer viable then it can proceed to Chapter 7, which is liquidation (this can also be done under Chapter 11).  This is why the title of this thread is wrong, you do not need to be bankrupt to seek protection, sometimes it is a responsible way of protecting everyone and giving breathing space to the business.

yamahonkawazuki

Quote from: ThatOtherGuy on November 07, 2012, 12:39:02 AM
Quote from: yamahonkawazuki on November 06, 2012, 11:25:15 PM
what about " suzukis american automotive division" and isnt chapter 11 protection considered bankruptcy?. Or a form  of it anyways
No, Chapter 11 is simply a way of a company protecting itself while it reinvents/restructures/reorganises.  If at the end of the day the decision is that the company is no longer viable then it can proceed to Chapter 7, which is liquidation (this can also be done under Chapter 11).  This is why the title of this thread is wrong, you do not need to be bankrupt to seek protection, sometimes it is a responsible way of protecting everyone and giving breathing space to the business.
hmm whyve i heard of it called chapt. 11 bankruptcy? hell idk. ill just bow out of this thread since the more i find out , the more questions i end up with .
Aaron
Jan 14 2010 0310 I miss you mom
Vielen dank Patrick. Vielen dank
".
A proud Mormon
"if you come in with the bottom of your cast black,
neither one of us will be happy"- Alan Silverman MD

jdoorn14

There are many different varieties of bankruptcy, as TOG noted. Chapter 11 is the most common form for businesses, that most companies are able to utilize to restructure effectively such that they can become profitable again. Take a look at this list: http://en.wikipedia.org/wiki/Category:Companies_that_have_filed_for_Chapter_11_bankruptcy and tell me if any of these companies are still around. (Hint: the answer is yes.)

It is also notable that just because a business shares the same basic trade name, they are not necessarily the same company. American Suzuki Motor Co. <> != /= (or any other symbolic way you think of DOES NOT EQUAL) Suzuki Motor Co. For many reasons, businesses choose to license out their name, have subsidiary companies, or just separate parts of the company with separate financial structures. Lots of times, these reasons are solely due to tax, business, or accounting benefits/regulations in different countries. We can safely infer that Suzuki Motor Co's financial health is not in question and is, in fact, separate from American Suzuki due to the following statements taken from this Bloomberg article:


  • American Suzuki Motor Corp. (7269), the U.S. distributor of Suzuki Motor Corp. automobiles and motorcycles, filed for bankruptcy protection to wind down its automotive division.
  • The Brea, California-based company said it plans to sell substantially all its assets to NounCo. Inc., a unit of Suzuki Motor Corp. The purchased assets will not include American Suzuki's auto sales business. As part of the automotive division restructuring, American Suzuki will discontinue new automotive sales after its existing automotive inventory is sold.


Quote from: Tyler.M on November 06, 2012, 11:02:56 PM

I know what bankruptcy is  :thumb:, what Suzuki is doing is pulling out the U.S. car market and filing for bankruptcy.

I.E. They are bankrupt. If being bankrupt does not mean being bankrupt, please let me know and I'll change my entire perception of how the English language works.


Apparently, you do not really know what bankruptcy is. Nor does your assumed meaning of the word bankruptcy accurately represent the actual meaning of the word. Sorry. :thumb:

For your edification:
http://www.uscourts.gov/FederalCourts/Bankruptcy/BankruptcyBasics/Glossary.aspx

bankruptcy

A legal procedure for dealing with debt problems of individuals and businesses; specifically, a case filed under one of the chapters of title 11 of the United States Code (the Bankruptcy Code).
It seems it has become necessary to qualify my posts:
I am/am not trying to start an argument. This post is/is not intended to be a personal attack. I am/am not merely attempting to present a different viewpoint.

Select the words that apply to you.

ThatOtherGuy

A voice of reason at last, thank you jdoorn14.  Maybe the OP works for Murdoch, you know, never letting the facts get in the way of a good story.

The Buddha

Honestly, I'd like the car company to be fine. Its the bike company needs to go kaput ...  >:(

Cool.
Buddha.
-----------------------------------------------------------------
I run a business based on other people's junk.
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noworries

Meanwhile, over in India, what a jolly time Suzuki is having in its Maruti plants. Did ya see the one about their HR manager being burnt to death? Now that's industrial relations for ya......

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